🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C13
RGB
rgb(151, 12, 19)
HSL
hsl(357°, 85%, 32%)
CMYK
C:0% M:92% Y:87% K:41%
Luminance
0.0682
WCAG Accessibility
Aa — #970C13
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C13
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C13
#0C9790
Analogous
#970C59
#970C13
#974B0C
Triadic
#970C13
#13970C
#0C1397
Split-comp.
#970C13
#0C974B
#0C5997
Tetradic
#970C13
#59970C
#0C9790
#4B0C97
Monochromatic
#ED8287
#E02932
#8F141B
#620E12
#1F0406
Suggested palettes for this hue.