🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C1C
RGB
rgb(151, 12, 28)
HSL
hsl(353°, 85%, 32%)
CMYK
C:0% M:92% Y:81% K:41%
Luminance
0.0686
WCAG Accessibility
Aa — #970C1C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C1C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C1C
#0C9787
Analogous
#970C62
#970C1C
#97410C
Triadic
#970C1C
#1C970C
#0C1C97
Split-comp.
#970C1C
#0C9741
#0C6297
Tetradic
#970C1C
#62970C
#0C9787
#410C97
Monochromatic
#ED828F
#E0293E
#8F1423
#620E18
#1F0408
Suggested palettes for this hue.