🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C74
RGB
rgb(151, 12, 116)
HSL
hsl(315°, 85%, 32%)
CMYK
C:0% M:92% Y:23% K:41%
Luminance
0.0808
WCAG Accessibility
Aa — #970C74
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C74
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C74
#0C972F
Analogous
#740C97
#970C74
#970C2F
Triadic
#970C74
#74970C
#0C7497
Split-comp.
#970C74
#2F970C
#0C9774
Tetradic
#970C74
#97740C
#0C972F
#0C2F97
Monochromatic
#ED82D2
#E029B3
#8F1470
#620E4D
#1F0419
Suggested palettes for this hue.