🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970F0C
RGB
rgb(151, 15, 12)
HSL
hsl(1°, 85%, 32%)
CMYK
C:0% M:90% Y:92% K:41%
Luminance
0.0686
WCAG Accessibility
Aa — #970F0C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970F0C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970F0C
#0C9597
Analogous
#970C4F
#970F0C
#97540C
Triadic
#970F0C
#0C970F
#0F0C97
Split-comp.
#970F0C
#0C9754
#0C4F97
Tetradic
#970F0C
#4F970C
#0C9597
#540C97
Monochromatic
#ED8482
#E02C29
#8F1614
#620F0E
#1F0504
Suggested palettes for this hue.