🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97130C
RGB
rgb(151, 19, 12)
HSL
hsl(3°, 85%, 32%)
CMYK
C:0% M:87% Y:92% K:41%
Luminance
0.0696
WCAG Accessibility
Aa — #97130C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97130C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97130C
#0C9097
Analogous
#970C4B
#97130C
#97590C
Triadic
#97130C
#0C9713
#130C97
Split-comp.
#97130C
#0C9759
#0C4B97
Tetradic
#97130C
#4B970C
#0C9097
#590C97
Monochromatic
#ED8782
#E03229
#8F1B14
#62120E
#1F0604
Suggested palettes for this hue.