🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97180C
RGB
rgb(151, 24, 12)
HSL
hsl(5°, 85%, 32%)
CMYK
C:0% M:84% Y:92% K:41%
Luminance
0.0712
WCAG Accessibility
Aa — #97180C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97180C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97180C
#0C8B97
Analogous
#970C46
#97180C
#975D0C
Triadic
#97180C
#0C9718
#180C97
Split-comp.
#97180C
#0C975D
#0C4697
Tetradic
#97180C
#46970C
#0C8B97
#5D0C97
Monochromatic
#ED8B82
#E03829
#8F1F14
#62150E
#1F0704
Suggested palettes for this hue.