🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97280C
RGB
rgb(151, 40, 12)
HSL
hsl(12°, 85%, 32%)
CMYK
C:0% M:74% Y:92% K:41%
Luminance
0.0794
WCAG Accessibility
Aa — #97280C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97280C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97280C
#0C7B97
Analogous
#970C36
#97280C
#976D0C
Triadic
#97280C
#0C9728
#280C97
Split-comp.
#97280C
#0C976D
#0C3697
Tetradic
#97280C
#36970C
#0C7B97
#6D0C97
Monochromatic
#ED9782
#E04E29
#8F2D14
#621F0E
#1F0A04
Suggested palettes for this hue.