🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#972F0C
RGB
rgb(151, 47, 12)
HSL
hsl(15°, 85%, 32%)
CMYK
C:0% M:69% Y:92% K:41%
Luminance
0.0845
WCAG Accessibility
Aa — #972F0C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #972F0C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#972F0C
#0C7497
Analogous
#970C2F
#972F0C
#97740C
Triadic
#972F0C
#0C972F
#2F0C97
Split-comp.
#972F0C
#0C9774
#0C2F97
Tetradic
#972F0C
#2F970C
#0C7497
#740C97
Monochromatic
#ED9D82
#E05729
#8F3314
#62230E
#1F0B04
Suggested palettes for this hue.