🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97360C
RGB
rgb(151, 54, 12)
HSL
hsl(18°, 85%, 32%)
CMYK
C:0% M:64% Y:92% K:41%
Luminance
0.0907
WCAG Accessibility
Aa — #97360C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97360C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97360C
#0C6D97
Analogous
#970C28
#97360C
#977B0C
Triadic
#97360C
#0C9736
#360C97
Split-comp.
#97360C
#0C977B
#0C2897
Tetradic
#97360C
#28970C
#0C6D97
#7B0C97
Monochromatic
#EDA282
#E06029
#8F3914
#62270E
#1F0C04
Suggested palettes for this hue.