🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#973F91
RGB
rgb(151, 63, 145)
HSL
hsl(304°, 41%, 42%)
CMYK
C:0% M:58% Y:4% K:41%
Luminance
0.121
WCAG Accessibility
Aa — #973F91
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #973F91
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#973F91
#3F9745
Analogous
#713F97
#973F91
#973F65
Triadic
#973F91
#91973F
#3F9197
Split-comp.
#973F91
#65973F
#3F9771
Tetradic
#973F91
#97713F
#3F9745
#3F6597
Monochromatic
#DFC3DD
#BC80B8
#8C4A88
#6B3868
#391E37
Suggested palettes for this hue.