🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9770A4
RGB
rgb(151, 112, 164)
HSL
hsl(285°, 22%, 54%)
CMYK
C:8% M:32% Y:0% K:36%
Luminance
0.2115
WCAG Accessibility
Aa — #9770A4
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #9770A4
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9770A4
#7DA470
Analogous
#7D70A4
#9770A4
#A47097
Triadic
#9770A4
#A49770
#70A497
Split-comp.
#9770A4
#97A470
#70A47D
Tetradic
#9770A4
#A47D70
#7DA470
#7097A4
Monochromatic
#261F28
#5C4C61
#917C98
#A998AE
#CDC3D0
Suggested palettes for this hue.