🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B72
RGB
rgb(152, 11, 114)
HSL
hsl(316°, 87%, 32%)
CMYK
C:0% M:93% Y:25% K:40%
Luminance
0.0811
WCAG Accessibility
Aa — #980B72
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B72
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B72
#0B9930
Analogous
#770B99
#980B72
#990B2C
Triadic
#980B72
#73990B
#0B7399
Split-comp.
#980B72
#2C990B
#0B9977
Tetradic
#980B72
#99770B
#0B9930
#0B2C99
Monochromatic
#EF81D1
#E326B1
#90136F
#630D4C
#200418
Suggested palettes for this hue.