🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B77
RGB
rgb(152, 11, 119)
HSL
hsl(314°, 87%, 32%)
CMYK
C:0% M:93% Y:22% K:40%
Luminance
0.0823
WCAG Accessibility
Aa — #980B77
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B77
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B77
#0B992C
Analogous
#730B99
#980B77
#990B30
Triadic
#980B77
#77990B
#0B7799
Split-comp.
#980B77
#30990B
#0B9973
Tetradic
#980B77
#99730B
#0B992C
#0B3099
Monochromatic
#EF81D5
#E326B7
#901373
#630D4F
#200419
Suggested palettes for this hue.