🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B8A
RGB
rgb(152, 11, 138)
HSL
hsl(306°, 87%, 32%)
CMYK
C:0% M:93% Y:9% K:40%
Luminance
0.0875
WCAG Accessibility
Aa — #980B8A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B8A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B8A
#0B9919
Analogous
#600B99
#980B8A
#990B43
Triadic
#980B8A
#8A990B
#0B8A99
Split-comp.
#980B8A
#43990B
#0B9960
Tetradic
#980B8A
#99600B
#0B9919
#0B4399
Monochromatic
#EF81E4
#E326D0
#901384
#630D5B
#20041D
Suggested palettes for this hue.