🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#981E0B
RGB
rgb(152, 30, 11)
HSL
hsl(8°, 87%, 32%)
CMYK
C:0% M:80% Y:93% K:40%
Luminance
0.0746
WCAG Accessibility
Aa — #981E0B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #981E0B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#981E0B
#0B8699
Analogous
#990B3F
#981E0B
#99650B
Triadic
#981E0B
#0B991E
#1E0B99
Split-comp.
#981E0B
#0B9965
#0B3F99
Tetradic
#981E0B
#3F990B
#0B8699
#650B99
Monochromatic
#EF8F81
#E33F26
#902413
#63180D
#200804
Suggested palettes for this hue.