🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#98230B
RGB
rgb(152, 35, 11)
HSL
hsl(10°, 87%, 32%)
CMYK
C:0% M:77% Y:93% K:40%
Luminance
0.0772
WCAG Accessibility
Aa — #98230B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #98230B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#98230B
#0B8199
Analogous
#990B3A
#98230B
#99690B
Triadic
#98230B
#0B9922
#220B99
Split-comp.
#98230B
#0B9969
#0B3A99
Tetradic
#98230B
#3A990B
#0B8199
#690B99
Monochromatic
#EF9381
#E34626
#902813
#631B0D
#200904
Suggested palettes for this hue.