🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#98380B
RGB
rgb(152, 56, 11)
HSL
hsl(19°, 87%, 32%)
CMYK
C:0% M:63% Y:93% K:40%
Luminance
0.0937
WCAG Accessibility
Aa — #98380B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #98380B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#98380B
#0B6C99
Analogous
#990B25
#98380B
#997F0B
Triadic
#98380B
#0B9938
#380B99
Split-comp.
#98380B
#0B997F
#0B2599
Tetradic
#98380B
#25990B
#0B6C99
#7F0B99
Monochromatic
#EFA381
#E36226
#903B13
#63280D
#200D04
Suggested palettes for this hue.