🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A0C
RGB
rgb(153, 10, 12)
HSL
hsl(359°, 88%, 32%)
CMYK
C:0% M:93% Y:92% K:40%
Luminance
0.0698
WCAG Accessibility
Aa — #990A0C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A0C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A0C
#0A9997
Analogous
#990A54
#990A0C
#994F0A
Triadic
#990A0C
#0C990A
#0A0C99
Split-comp.
#990A0C
#0A994F
#0A5499
Tetradic
#990A0C
#54990A
#0A9997
#4F0A99
Monochromatic
#EF8082
#E42528
#911214
#640C0E
#200404
Suggested palettes for this hue.