🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A1D
RGB
rgb(153, 10, 29)
HSL
hsl(352°, 88%, 32%)
CMYK
C:0% M:93% Y:81% K:40%
Luminance
0.0703
WCAG Accessibility
Aa — #990A1D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A1D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A1D
#0A9986
Analogous
#990A65
#990A1D
#993E0A
Triadic
#990A1D
#1D990A
#0A1D99
Split-comp.
#990A1D
#0A993E
#0A6599
Tetradic
#990A1D
#65990A
#0A9986
#3E0A99
Monochromatic
#EF808F
#E4253F
#911223
#640C18
#200408
Suggested palettes for this hue.