🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A73
RGB
rgb(153, 10, 115)
HSL
hsl(316°, 88%, 32%)
CMYK
C:0% M:93% Y:25% K:40%
Luminance
0.0822
WCAG Accessibility
Aa — #990A73
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A73
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A73
#0A9930
Analogous
#780A99
#990A73
#990A2B
Triadic
#990A73
#73990A
#0A7399
Split-comp.
#990A73
#2B990A
#0A9978
Tetradic
#990A73
#99780A
#0A9930
#0A2B99
Monochromatic
#EF80D2
#E425B1
#91126F
#640C4D
#200418
Suggested palettes for this hue.