🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B0D
RGB
rgb(153, 11, 13)
HSL
hsl(359°, 87%, 32%)
CMYK
C:0% M:93% Y:92% K:40%
Luminance
0.0699
WCAG Accessibility
Aa — #990B0D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B0D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B0D
#0B9996
Analogous
#990B54
#990B0D
#994F0B
Triadic
#990B0D
#0D990B
#0B0D99
Split-comp.
#990B0D
#0B994F
#0B5499
Tetradic
#990B0D
#54990B
#0B9996
#4F0B99
Monochromatic
#EF8182
#E32629
#901315
#630D0E
#200405
Suggested palettes for this hue.