🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B12
RGB
rgb(153, 11, 18)
HSL
hsl(357°, 87%, 32%)
CMYK
C:0% M:93% Y:88% K:40%
Luminance
0.07
WCAG Accessibility
Aa — #990B12
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B12
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B12
#0B9991
Analogous
#990B59
#990B12
#994B0B
Triadic
#990B12
#12990B
#0B1299
Split-comp.
#990B12
#0B994B
#0B5999
Tetradic
#990B12
#59990B
#0B9991
#4B0B99
Monochromatic
#EF8186
#E32630
#901319
#630D11
#200405
Suggested palettes for this hue.