🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B1B
RGB
rgb(153, 11, 27)
HSL
hsl(353°, 87%, 32%)
CMYK
C:0% M:93% Y:82% K:40%
Luminance
0.0703
WCAG Accessibility
Aa — #990B1B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B1B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B1B
#0B9988
Analogous
#990B62
#990B1B
#99410B
Triadic
#990B1B
#1B990B
#0B1B99
Split-comp.
#990B1B
#0B9941
#0B6299
Tetradic
#990B1B
#62990B
#0B9988
#410B99
Monochromatic
#EF818D
#E3263C
#901321
#630D17
#200407
Suggested palettes for this hue.