🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B27
RGB
rgb(153, 11, 39)
HSL
hsl(348°, 87%, 32%)
CMYK
C:0% M:93% Y:75% K:40%
Luminance
0.071
WCAG Accessibility
Aa — #990B27
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B27
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B27
#0B997C
Analogous
#990B6E
#990B27
#99350B
Triadic
#990B27
#27990B
#0B2799
Split-comp.
#990B27
#0B9935
#0B6E99
Tetradic
#990B27
#6E990B
#0B997C
#350B99
Monochromatic
#EF8197
#E3264C
#90132C
#630D1E
#20040A
Suggested palettes for this hue.