🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B30
RGB
rgb(153, 11, 48)
HSL
hsl(344°, 87%, 32%)
CMYK
C:0% M:93% Y:69% K:40%
Luminance
0.0716
WCAG Accessibility
Aa — #990B30
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B30
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B30
#0B9973
Analogous
#990B77
#990B30
#992C0B
Triadic
#990B30
#30990B
#0B3099
Split-comp.
#990B30
#0B992C
#0B7799
Tetradic
#990B30
#77990B
#0B9973
#2C0B99
Monochromatic
#EF819E
#E32659
#901334
#630D24
#20040B
Suggested palettes for this hue.