🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990C0A
RGB
rgb(153, 12, 10)
HSL
hsl(1°, 88%, 32%)
CMYK
C:0% M:92% Y:93% K:40%
Luminance
0.07
WCAG Accessibility
Aa — #990C0A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990C0A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990C0A
#0A9799
Analogous
#990A4F
#990C0A
#99540A
Triadic
#990C0A
#0A990C
#0C0A99
Split-comp.
#990C0A
#0A9954
#0A4F99
Tetradic
#990C0A
#4F990A
#0A9799
#540A99
Monochromatic
#EF8280
#E42825
#911412
#640E0C
#200404
Suggested palettes for this hue.