🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99140B
RGB
rgb(153, 20, 11)
HSL
hsl(4°, 87%, 32%)
CMYK
C:0% M:87% Y:93% K:40%
Luminance
0.0718
WCAG Accessibility
Aa — #99140B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #99140B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#99140B
#0B8F99
Analogous
#990B48
#99140B
#995B0B
Triadic
#99140B
#0B9914
#140B99
Split-comp.
#99140B
#0B995B
#0B4899
Tetradic
#99140B
#48990B
#0B8F99
#5B0B99
Monochromatic
#EF8881
#E33326
#901B13
#63130D
#200604
Suggested palettes for this hue.