🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#993D99
RGB
rgb(153, 61, 153)
HSL
hsl(300°, 43%, 42%)
CMYK
C:0% M:60% Y:0% K:40%
Luminance
0.1233
WCAG Accessibility
Aa — #993D99
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #993D99
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#993D99
#3D993D
Analogous
#6B3D99
#993D99
#993D6B
Triadic
#993D99
#99993D
#3D9999
Split-comp.
#993D99
#6B993D
#3D996B
Tetradic
#993D99
#996B3D
#3D993D
#3D6B99
Monochromatic
#E0C2E0
#BE7EBE
#8E488E
#6D376D
#3A1D3A
Suggested palettes for this hue.