🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9970A4
RGB
rgb(153, 112, 164)
HSL
hsl(287°, 22%, 54%)
CMYK
C:7% M:32% Y:0% K:36%
Luminance
0.2135
WCAG Accessibility
Aa — #9970A4
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #9970A4
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9970A4
#7BA470
Analogous
#7F70A4
#9970A4
#A47095
Triadic
#9970A4
#A49870
#70A498
Split-comp.
#9970A4
#95A470
#70A47F
Tetradic
#9970A4
#A47F70
#7BA470
#7095A4
Monochromatic
#261F28
#5D4C61
#927C98
#A998AE
#CDC3D0
Suggested palettes for this hue.