🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A0909
RGB
rgb(154, 9, 9)
HSL
hsl(0°, 89%, 32%)
CMYK
C:0% M:94% Y:94% K:40%
Luminance
0.0706
WCAG Accessibility
Aa — #9A0909
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9A0909
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9A0909
#099A9A
Analogous
#9A0952
#9A0909
#9A5209
Triadic
#9A0909
#099A09
#09099A
Split-comp.
#9A0909
#099A52
#09529A
Tetradic
#9A0909
#529A09
#099A9A
#52099A
Monochromatic
#F07F7F
#E52424
#921111
#640C0C
#200404
Suggested palettes for this hue.