🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D0C07
RGB
rgb(157, 12, 7)
HSL
hsl(2°, 91%, 32%)
CMYK
C:0% M:92% Y:96% K:38%
Luminance
0.074
WCAG Accessibility
Aa — #9D0C07
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D0C07
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D0C07
#07979C
Analogous
#9C074D
#9D0C07
#9C5707
Triadic
#9D0C07
#079C0C
#0C079C
Split-comp.
#9D0C07
#079C57
#074D9C
Tetradic
#9D0C07
#4D9C07
#07979C
#57079C
Monochromatic
#F1827E
#E82821
#941410
#660E0B
#200403
Suggested palettes for this hue.