🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D399D
RGB
rgb(157, 57, 157)
HSL
hsl(300°, 47%, 42%)
CMYK
C:0% M:64% Y:0% K:38%
Luminance
0.1245
WCAG Accessibility
Aa — #9D399D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D399D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D399D
#399D39
Analogous
#6B399D
#9D399D
#9D396B
Triadic
#9D399D
#9D9D39
#399D9D
Split-comp.
#9D399D
#6B9D39
#399D6B
Tetradic
#9D399D
#9D6B39
#399D39
#396B9D
Monochromatic
#E2C0E2
#C27AC2
#934393
#703370
#3B1B3B
Suggested palettes for this hue.