🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A172A1
RGB
rgb(161, 114, 161)
HSL
hsl(300°, 20%, 54%)
CMYK
C:0% M:29% Y:0% K:37%
Luminance
0.2252
WCAG Accessibility
Aa — #A172A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A172A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A172A1
#72A172
Analogous
#8A72A1
#A172A1
#A1728A
Triadic
#A172A1
#A1A172
#72A1A1
Split-comp.
#A172A1
#8AA172
#72A18A
Tetradic
#A172A1
#A18A72
#72A172
#728AA1
Monochromatic
#272027
#5F4E5F
#957E95
#AC9AAC
#CFC4CF
Suggested palettes for this hue.