🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A30018
RGB
rgb(163, 0, 24)
HSL
hsl(351°, 100%, 32%)
CMYK
C:0% M:100% Y:85% K:36%
Luminance
0.0798
WCAG Accessibility
Aa — #A30018
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #A30018
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#A30018
#00A38B
Analogous
#A3006A
#A30018
#A33900
Triadic
#A30018
#18A300
#0018A3
Split-comp.
#A30018
#00A339
#006AA3
Tetradic
#A30018
#6AA300
#00A38B
#3900A3
Monochromatic
#F8778B
#F31637
#9B081E
#6B0615
#220207
Suggested palettes for this hue.