🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A333A3
RGB
rgb(163, 51, 163)
HSL
hsl(300°, 52%, 42%)
CMYK
C:0% M:69% Y:0% K:36%
Luminance
0.1271
WCAG Accessibility
Aa — #A333A3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A333A3
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A333A3
#33A333
Analogous
#6B33A3
#A333A3
#A3336B
Triadic
#A333A3
#A3A333
#33A3A3
Split-comp.
#A333A3
#6BA333
#33A36B
Tetradic
#A333A3
#A36B33
#33A333
#336BA3
Monochromatic
#E4BEE4
#C775C7
#983E98
#742F74
#3E193E
Suggested palettes for this hue.