🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A66EA5
RGB
rgb(166, 110, 165)
HSL
hsl(301°, 24%, 54%)
CMYK
C:0% M:34% Y:1% K:35%
Luminance
0.2229
WCAG Accessibility
Aa — #A66EA5
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A66EA5
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A66EA5
#6EA66E
Analogous
#8B6EA6
#A66EA5
#A66E89
Triadic
#A66EA5
#A5A66E
#6EA5A6
Split-comp.
#A66EA5
#89A66E
#6EA68B
Tetradic
#A66EA5
#A68B6E
#6EA66E
#6E89A6
Monochromatic
#291F29
#634B62
#9A799A
#B096B0
#D1C2D1
Suggested palettes for this hue.