🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A727B0
RGB
rgb(167, 39, 176)
HSL
hsl(296°, 64%, 42%)
CMYK
C:5% M:78% Y:0% K:31%
Luminance
0.1272
WCAG Accessibility
Aa — #A727B0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A727B0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A727B0
#30B027
Analogous
#6227B0
#A727B0
#B02774
Triadic
#A727B0
#B0A727
#27B0A7
Split-comp.
#A727B0
#74B027
#27B062
Tetradic
#A727B0
#B06227
#30B027
#2774B0
Monochromatic
#E7B8EA
#CB6AD2
#9D31A5
#78267E
#401443
Suggested palettes for this hue.