🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A72FA1
RGB
rgb(167, 47, 161)
HSL
hsl(303°, 56%, 42%)
CMYK
C:0% M:72% Y:4% K:35%
Luminance
0.1274
WCAG Accessibility
Aa — #A72FA1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A72FA1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A72FA1
#2FA735
Analogous
#712FA7
#A72FA1
#A72F65
Triadic
#A72FA1
#A1A72F
#2FA1A7
Split-comp.
#A72FA1
#65A72F
#2FA771
Tetradic
#A72FA1
#A7712F
#2FA735
#2F65A7
Monochromatic
#E6BCE4
#CB72C6
#9C3A97
#772C73
#3F173D
Suggested palettes for this hue.