🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A73F2F
RGB
rgb(167, 63, 47)
HSL
hsl(8°, 56%, 42%)
CMYK
C:0% M:62% Y:72% K:35%
Luminance
0.1185
WCAG Accessibility
Aa — #A73F2F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A73F2F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A73F2F
#2F97A7
Analogous
#A72F5B
#A73F2F
#A77B2F
Triadic
#A73F2F
#2FA73F
#3F2FA7
Split-comp.
#A73F2F
#2FA77B
#2F5BA7
Tetradic
#A73F2F
#5BA72F
#2F97A7
#7B2FA7
Monochromatic
#E6C2BC
#CB7D72
#9C473A
#77362C
#3F1D17
Suggested palettes for this hue.