🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A76CA7
RGB
rgb(167, 108, 167)
HSL
hsl(300°, 25%, 54%)
CMYK
C:0% M:35% Y:0% K:35%
Luminance
0.2203
WCAG Accessibility
Aa — #A76CA7
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A76CA7
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A76CA7
#6CA76C
Analogous
#8A6CA7
#A76CA7
#A76C8A
Triadic
#A76CA7
#A7A76C
#6CA7A7
Split-comp.
#A76CA7
#8AA76C
#6CA78A
Tetradic
#A76CA7
#A78A6C
#6CA76C
#6C8AA7
Monochromatic
#291E29
#644A64
#9B789B
#B195B1
#D1C1D1
Suggested palettes for this hue.