🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A92DA1
RGB
rgb(169, 45, 161)
HSL
hsl(304°, 58%, 42%)
CMYK
C:0% M:73% Y:5% K:34%
Luminance
0.128
WCAG Accessibility
Aa — #A92DA1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A92DA1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A92DA1
#2DA935
Analogous
#732DA9
#A92DA1
#A92D63
Triadic
#A92DA1
#A1A92D
#2DA1A9
Split-comp.
#A92DA1
#63A92D
#2DA973
Tetradic
#A92DA1
#A9732D
#2DA935
#2D63A9
Monochromatic
#E7BBE4
#CD70C6
#9F3898
#792A74
#40173D
Suggested palettes for this hue.