🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A9796A
RGB
rgb(169, 121, 106)
HSL
hsl(14°, 27%, 54%)
CMYK
C:0% M:28% Y:37% K:34%
Luminance
0.2352
WCAG Accessibility
Aa — #A9796A
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A9796A
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A9796A
#6A9BA9
Analogous
#A96A7B
#A9796A
#A9986A
Triadic
#A9796A
#6AA979
#796AA9
Split-comp.
#A9796A
#6AA998
#6A7BA9
Tetradic
#A9796A
#7BA96A
#6A9BA9
#986AA9
Monochromatic
#2A201E
#654F48
#9E7F76
#B39B94
#D3C5C0
Suggested palettes for this hue.