🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB2BA3
RGB
rgb(171, 43, 163)
HSL
hsl(304°, 60%, 42%)
CMYK
C:0% M:75% Y:5% K:33%
Luminance
0.1295
WCAG Accessibility
Aa — #AB2BA3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB2BA3
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB2BA3
#2BAB33
Analogous
#742BAB
#AB2BA3
#AB2B63
Triadic
#AB2BA3
#A3AB2B
#2BA3AB
Split-comp.
#AB2BA3
#63AB2B
#2BAB74
Tetradic
#AB2BA3
#AB742B
#2BAB33
#2B63AB
Monochromatic
#E8BAE5
#CF6EC8
#A1369A
#7A2975
#41163E
Suggested palettes for this hue.