🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB2BAB
RGB
rgb(171, 43, 171)
HSL
hsl(300°, 60%, 42%)
CMYK
C:0% M:75% Y:0% K:33%
Luminance
0.1325
WCAG Accessibility
Aa — #AB2BAB
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB2BAB
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB2BAB
#2BAB2B
Analogous
#6B2BAB
#AB2BAB
#AB2B6B
Triadic
#AB2BAB
#ABAB2B
#2BABAB
Split-comp.
#AB2BAB
#6BAB2B
#2BAB6B
Tetradic
#AB2BAB
#AB6B2B
#2BAB2B
#2B6BAB
Monochromatic
#E8BAE8
#CF6ECF
#A136A1
#7A297A
#411641
Suggested palettes for this hue.