🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC2AA4
RGB
rgb(172, 42, 164)
HSL
hsl(304°, 61%, 42%)
CMYK
C:0% M:76% Y:5% K:33%
Luminance
0.1303
WCAG Accessibility
Aa — #AC2AA4
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AC2AA4
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC2AA4
#2AAC32
Analogous
#742AAC
#AC2AA4
#AC2A62
Triadic
#AC2AA4
#A4AC2A
#2AA4AC
Split-comp.
#AC2AA4
#62AC2A
#2AAC74
Tetradic
#AC2AA4
#AC742A
#2AAC32
#2A62AC
Monochromatic
#E9BAE5
#D06DC9
#A2349A
#7B2876
#41153F
Suggested palettes for this hue.