🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC2AA6
RGB
rgb(172, 42, 166)
HSL
hsl(303°, 61%, 42%)
CMYK
C:0% M:76% Y:3% K:33%
Luminance
0.131
WCAG Accessibility
Aa — #AC2AA6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AC2AA6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC2AA6
#2AAC30
Analogous
#722AAC
#AC2AA6
#AC2A65
Triadic
#AC2AA6
#A6AC2A
#2AA6AC
Split-comp.
#AC2AA6
#65AC2A
#2AAC72
Tetradic
#AC2AA6
#AC722A
#2AAC30
#2A65AC
Monochromatic
#E9BAE6
#D06DCB
#A2349C
#7B2877
#41153F
Suggested palettes for this hue.