🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC2AA8
RGB
rgb(172, 42, 168)
HSL
hsl(302°, 61%, 42%)
CMYK
C:0% M:76% Y:2% K:33%
Luminance
0.1318
WCAG Accessibility
Aa — #AC2AA8
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AC2AA8
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC2AA8
#2AAC2E
Analogous
#6F2AAC
#AC2AA8
#AC2A67
Triadic
#AC2AA8
#A8AC2A
#2AA8AC
Split-comp.
#AC2AA8
#67AC2A
#2AAC6F
Tetradic
#AC2AA8
#AC6F2A
#2AAC2E
#2A67AC
Monochromatic
#E9BAE7
#D06DCC
#A2349E
#7B2878
#411540
Suggested palettes for this hue.