🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD67AD
RGB
rgb(173, 103, 173)
HSL
hsl(300°, 30%, 54%)
CMYK
C:0% M:40% Y:0% K:32%
Luminance
0.2186
WCAG Accessibility
Aa — #AD67AD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AD67AD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD67AD
#67AD67
Analogous
#8A67AD
#AD67AD
#AD678A
Triadic
#AD67AD
#ADAD67
#67ADAD
Split-comp.
#AD67AD
#8AAD67
#67AD8A
Tetradic
#AD67AD
#AD8A67
#67AD67
#678AAD
Monochromatic
#2B1D2B
#684568
#A172A1
#B691B6
#D4BFD4
Suggested palettes for this hue.