🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE65AE
RGB
rgb(174, 101, 174)
HSL
hsl(300°, 31%, 54%)
CMYK
C:0% M:42% Y:0% K:32%
Luminance
0.2161
WCAG Accessibility
Aa — #AE65AE
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AE65AE
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE65AE
#65AE65
Analogous
#8A65AE
#AE65AE
#AE658A
Triadic
#AE65AE
#AEAE65
#65AEAE
Split-comp.
#AE65AE
#8AAE65
#65AE8A
Tetradic
#AE65AE
#AE8A65
#65AE65
#658AAE
Monochromatic
#2B1C2B
#694469
#A271A2
#B690B6
#D5BED5
Suggested palettes for this hue.