🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF7964
RGB
rgb(175, 121, 100)
HSL
hsl(17°, 32%, 54%)
CMYK
C:0% M:31% Y:43% K:31%
Luminance
0.2408
WCAG Accessibility
Aa — #AF7964
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AF7964
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF7964
#649AAF
Analogous
#AF6474
#AF7964
#AF9F64
Triadic
#AF7964
#64AF79
#7964AF
Split-comp.
#AF7964
#64AF9F
#6474AF
Tetradic
#AF7964
#74AF64
#649AAF
#9F64AF
Monochromatic
#2C201C
#6A4E44
#A47F70
#B79A8F
#D5C4BE
Suggested palettes for this hue.